Viktor Mayer-Schönberger, Professor at the Oxford University Internet Institute recently co-authored the book ‘Reinventing Capitalism in the Age of Big Data’ with Economist writer Thomas Ramge. In it they outline the rise and risks of a new type of capitalism, one where data drives markets. Instead of just creating products, the powerful players will be using their data to create markets. Although the decisions are data-driven in this new framework for capitalism, Mayer-Schönberger reminds us that “what we need to be concerned with is the abolition of free will… we as humans still need to call the shots.”
Mayer-Schönberger can help your organisation see the possibilities for capitalising on its data. Check his availability here.