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Adrian Webster

Best Selling Business Author and Creator Of Polar Bear Pirates

One of our most in-demand  speakers, Adrian Webster tells it like it is, drawing on his own varied experience in corporate life and the public sector.

Warm, witty, engaging and energetic, Adrian inspires individuals, transforms teams and electrifies entire organisations with his simple but highly effective philosophy based on Tiny Noticeable Things (TNTs) and the Shape of Integrity. Plus, he reaches millions more across the world through his bestselling Polar Bear Pirates series of books.

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Riot copper, milkman and salesman were just a few of Adrian’s jobs before he moved into the I.T industry in 1987 where he quickly established himself as one of the most successful sales professionals in the industry.

After two highly successful years as Corporate Sales Manager of US Robotics, he joined Northamber Plc as Group Sales and Training Manager responsible for recruiting, training, motivating and 'driving' 150 staff to achieve phenomenal success on shoestring budgets.

It was during this time, out of pure necessity to inspire and retain staff that the world of Polar Bear Pirates was born and Adrian discovered an ability to turn teams of everyday people with little or no ability into some of the most productive in the I.T industry.

Fuelled by a desire to try to gain a better understanding of what really makes exceptional people tick he set about researching some of the UK's most successful people. These six years of research along with his real-life experiences, raw energy and sense of humour combine to create a thrilling roller coaster style that is completely original, hilariously funny and brilliantly effective.

  • Embracing and Driving Change.
  • Everyday People Being Extraordinary – Together
    Making a Difference.
  •  Inspirational Leadership – Engaging with & Getting
    the Very Best out of People.
  • Delivering Outstanding Customer
    Service – Putting Customers at the Heart of
    Everything We Do.
  • Collaborating and Pulling Together as One
    Big Team.
  • Taking Ownership for Personal
    Development – Self Leadership.
  • Retaining People in Challenging Times.
  • Creating High Performance Environments.
  • Innovative Thinking – Doing Things Differently.
  • Behavioural Change.
  • Being Effective Communicators.
  • Maintaining an Edge Over the Competition –
    Winning the Sales Game.


Book Title: Polar Bear Pirates And Their Quest To Engage The Sleepwalkers

In their latest quest, Polar Bear Pirates come to the aid of the Sleepwalkers, those in the workplace who, having fallen into comfy routines, have drifted into the orbit of Planet Complacency – the silent assassin of success. Thinking the same old stuff, delivering the same results and shining at just 60 watts, these 100 watt team players are capable of so much more.

The Polar Bear Pirates’ mission is to re-awaken dormant talent, release untapped potential and motivate teams to step together – beyond ordinary. Join them and meet a cast of amazing characters, from Neg Ferrets and Bloaters, to Amps and Vamps. One thing’s for sure, you’ll come out the other side inspired and ready to get the best out of your team and the people around you.

Title: ‘Polar Bear Pirates and their quest to reach Fat City’ has the appealing appearance and feel of a child’s book but contained within it, is a whole new universe of animated characters and terminology that anyone striving for success in whatever they do will instantly recognise and be able to relate to. The book introduces audacious characters called Polar Bear Pirates, battling with the likes of Neg Ferrets, Sinkers and BLOATERS along the road to success- we all have to deal with them ourselves on a daily basis… we just didn’t know what they were called before!

This unique book is however far more than just a highly entertaining and extremely engaging light read, Adrian Webster also gives readers the tools and tips to become the success they really want to be.

“A great laugh, really inspiring and very true to life.”


“Polar Bear Pirates and Their Quest to Reach Fat City should be the new guide for anyone who wants to have a successful and fun career. With a strong focus on the only real priority in work – people, it will make you lethal to anybody who stands in your way. First there was The Art Of War – now there’s a new weapon: Polar Bear Pirates.” PY GERBEAU

“A motivating and inspiring guide on how to succeed in life and how to deal with various characters you may meet along the way, whether they prove to be friend or foe.” EVENING STANDARD

“Adrian delivers powerful messages in an engaging, creative and hugely impactful way: always great value for money with amazing long term results well after his appearances: consequently he is invited back time after time" Kosta Christofi - HSBC

“The best speaker we have had by miles" Barry Lewis - Airbus

"Adrian Webster is a real life example of what his book is all about. I first travelled to London to see Adrian speak at an external conference having just read his book. I was blown away by his energy, emotion and delivery of what is a fantastic outlook on how to become successful in today's complicated social and economic world. Since then, Adrian has delivered three outstanding workshops and each time, my teams have gone on to deliver breakthrough performances. What sets Adrian apart is his energy, pace and passion in bringing to life the genuine accounts of his own road to Fat City. I defy anyone to attend a workshop of Adrian's and not be emotionally moved and motivated to start their Quest!" - 
Martin C BOWMER 
UK Head of Sales, Business Banking, Insurance and Investments – HSBC Bank Plc

"Adrian spoke at our company conference in 2005 and 2010 (outstanding). I recently found my 19 year old son John Pattison (just started a marketing job he seems to love) furtively reading Polar Bear Pirates - Next morning I found a note written by him to him before work - "FAT CITY HERE I COME"
Thanks Adrian from two generations of Pattison's." - 
Paula Pattison – Senior Commercial Manager UK & Ireland - Hertel UK Ltd

"Adrian, your performance was outstanding. Congratulations!" -Lukas Gahwiler – Chief Executive Officer – UBS Switzerland (Swiss Economic Forum)

Adrian Webster was phenomenal, he made a real impact with the talk he did for us. The feedback our organisation gave, from fork lift truck driver to high level leadership, was great. He was energetic, funny and made every person in the room take a step back and think. A great message delivered from a great speaker. - Proctor & Gamble

"The feedback I have had from those that attended Adrian’s presentation has been extraordinary - in fact the very best I have had, having run a number of similar events over the last 7 years." - HSBC

“To put it mildly, Adrian went down a storm”. - Home Office

"Our conference had come at a very difficult time for public sector employees, with an uncertain future and the real threat of big cuts ahead. There was a palpable increase in the energy level as soon as Adrian spoke his first word on stage, and from that point on we were treated to a highly personal and motivating roller-coaster of a speech. Adrian not only inspired our staff, but left us feeling proud to work for the council." - Thanet District Council

"I have had the pleasure of listening to a number of motivational speakers since working for Airbus but I can honestly say that Adrian Webster is by far the best, he managed to get the message across using day to day experiences which we can all relate to. The content of Adrian’s talk was funny yet his delivery had passion and made us all think!" - Airbus

"Thanks again for your exceptional performance at the Leadership event. It really did make the day a resounding success. I would have no hesitation in recommending you to anyone who wants to organise an uplifting and inspirational event. There is no doubt that the day would have been considerably less successful were it not for the highly skilled inputs delivered by Adrian Webster. His experience in captivating an audience, holding their attention and driving home key points was invaluable. The high energy he generated was key to removing the veil of cynicism and apathy that can so often affect large organisations, particularly the Police. It enhanced contributions from the floor and seemed to open the minds of all supervisors to a range of issues and new leadership skills." Chief Inspector Pete Ayling - Kent Police Leadership Conference

“Thank you for energizing my team the way you did this morning. The mix of serious food for thought and humour made a big impact on all of us. The feedback was very positive indeed. Your speech will be remembered as the highlight of our conference. You can quote me on that...” - Jeroen Eijsink - Managing Director - DHL Freight

"Energy, emotion and some very powerful messages that resonated with the audience and most importantly, could be taken back to the workplace." - Jobcentre Plus

"Feedback comments about Adrian’s presentation included: “Adrian Webster - phenomenal!” "Great choice of speakers, he really lifted everyone" "Absolutely fantastic - How are you going to match it next year?" - Environment Agency

"We have had extremely positive feedback, Adrian was very inspiring. One participant said she walked away a changed person!" - KPMG LLP

"Adrian recently attended the Amtico International Joint Sales Conference. We didn’t really know what to expect as he was previously unknown to us, yet, it’s highly unlikely we’ll ever forget him!! - Adrian definitely exceeded our expectations." - Amtico International

"Adrian, many people have said that it is the best Sales Event they have been to in many years and this is in large part down to you. "- Virgin Media Group

"Adrian took on board Telstra International’s themes and messages by cleverly weaving them in to his ‘performance’. Adrian is clearly a business-savvy presenter, a great public speaker able to make the audience laugh and provoke deep food for thought." - Telstra International EMEA

"There's no doubting Adrian's ability to motivate individuals and teams. His world of Polar Bear Pirates resonated with every one of the Senior Managers who had the benefit of spending time in Adrian's presence. He filled the room with passion, emotion and energy and succeeded every time to inspire the leaders of our business to go back and make a difference - and the tangible results of that difference are already being seen. " HSBC

"We started the year in last place. We took on board the Polar Bear Pirates concept, used it daily to motivate ourselves/the team and to ensure that we stayed focused. By June we were up to second and come year-end, we finished number one. It had a huge impact on our performance." HSBC

"Adrian really is one of the best keynote speakers I have ever heard. He manages to captivate every type of audience right from the moment he starts and always leaves them wanting more. Adrian has a unique ability to have his audience rolling around in laughter one minute to suddenly getting them to hang on to his every word where a pin drop could be heard. The messages Adrian shares will stay with you for life as they are fundamental, full of common sense and yet really make the difference when it comes to bringing out the best in others." - AXA PPP

"The brief for a “motivational speaker” was more than fulfilled as Adrian’s energy, humour and superb insight into the real world of sales had everybody mesmerised and entertained from the moment he walked onto the stage. Life hasn't been quite the same since as we all now aspire to permanently residing in Fat City and living as Polar Bear Pirates!" - Lever Faberge

"Adrian came along to our annual National Telesales Managers Conference last Friday, and I am delighted to report that he went down a storm." - Yell Group

"I was really blown away by Adrian – what a great guy – like a younger Rick Stein but with a passion for people rather than food!!" -Chair Women In Business Association

"Adrian was fantastic! A style which I have never seen used so effectively. He had us in hoots but could change within minutes to deliver a very serious message with such feeling and power. Without a doubt the guy had everyone in the room hanging on every word for the full speech. Added to that, he was such enjoyable company." - BT PLC

"Adrian exceeded our expectations. The overall consensus is that Adrian came across as a breath of fresh air and it was totally different to any other speech delivered to an IBM audience. I have never attended a meeting at IBM before where people have laughed so much. He definitely made a big impact at IBM and we would welcome him back tomorrow if we had the chance. The only complaints we have had are from people who were unable to see him in action." - IBM

"What really impressed me about Adrian’s presentation was that there were key messages that everyone could take away about how they as individuals could make a difference in their world, irrespective of where they were in our structure." - Nationwide Building Society

"Adrian was absolutely fantastic last Friday at our Seminar. It's not easy to win the hearts and minds of a room full of people in the building industry. Many come having already decided they would rather be somewhere else, or that this sort of thing is for office staff only, etc., but Adrian won them over hook, line and sinker! He talks in a language that everybody can relate to. Adrian is highly entertaining but much more, he has the ability to make you think." - St James Group

"Adrian is the greatest on message deliverer that I've ever had the privilege to witness. Through twenty years of producing corporate live events I have never seen such an extraordinarily electric effect on an audience as I did during Adrian's keynote speech. Adrian has taken the subject of motivation and stripped it of its clichés and psycho -babble and placed it in the tough world that people live and work in today. Aching ribs and tear stained note pads were the order of the day." - Allan Bignell - Conference Producer

"He gave a superb performance, which exceeded all our expectations. In a matter of minutes Adrian managed to achieve the aim of our sales conference - to motivate and energise our managers into action." - Courts (UK) Ltd

"Thank you for a hilarious and fun packed hour at our National Sales Meeting in Warwick. There were moments when I literally had tears streaming down my face. The feedback from the guys was "that was as good as it gets"." - Thomas Sanderson

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