Alan Heary

Instilling a Winner’s Mindset

Alan is obsessive about what it takes to be a winner and is recognised for his mentorship, entrepreneurial spirit and passion for strategy. He is well regarded for his unique style in incorporating the winning strategies and tactics of his elite sport stars and applying them to the corporate world. He is a passionate story teller, with an indescribable energy, and an ability to inspire and motivate those around him.



Alan Heary is a true competitor, one who has won and lost in the most extreme sport of the lot: ultra-cycling. He has competed in some of the world’s toughest endurance events, including the world famous Race Across America. Alan doesn’t just talk about mental toughness, he lives it. He is the performance coach to world boxing champions Steve Collins and Johnny Ruiz as well as Olympian cyclist Ciaran Power and Olympian swimmer Nick O’Hare.

Alan has worked with companies such as Microsoft, the Irish Amputee Football team, a multimillion start-up in London, to the PlanetX cycling team. Recently he has created the ultimate digital training system for athletes and coaches to achieve a new level of performance and energy: ‘Going In The Zone for Sport’ and in 2018, is publishing ‘Going In The Zone for Business’ - the ultimate blueprint for entrepreneurs and business leaders who wish to create the mindset and habits of winners.

Developing a High Performance Team

Mental Toughness, Resilience And Grit

Going in the Zone for Business

Refuelling your Energy

The Virtual Team – Working Remotely

Winner’s Mindset – What Business Leaders Can Learn from Elite Sport

The Power of Negative Thinking

Self-Hypnosis Techniques

The Habits of Champions

Strengthening Willpower and Self-Control

Mindfulness training  and setting goals that energise

The science of visualisation

How to motivate others

Controlling anxiety

How to add an hour to your day and how to get stuff done

Developing concentration

How to create more luck in business, sport and life

Developing a culture of growth mindset

“Alan’s talk was a wake up call to get my mindset in gear. His technique of using interesting stories to get his points across was not only inspiring but highly motivating. I strongly recommend you listen to what he has to say” - Vincent Haywood, Founder of VHDigital

“Alan is a very passionate, energetic and inspiring speaker. He certainly motivated me into action after watching him speak at the mental toughness for business workshop” - Ian Cleary, Founder of RazorSocial

"Alan gave a talk to a group of us at a recent private business workshop. There were around nine or ten excellent speakers on the day yet Alan's speech was the one that everyone was talking about afterwards. Alan has an indescribable energy that lifts the room. Not only is he hugely inspirational and fascinating to listen to but he gives actionable advice to all attendees. Mental toughness was the topic of the day and I am already seeing the benefits of following his advice." - Ben Dillon, Sales and Marketing

“Alan has an unparalleled ability to tap into very simple, practical and controllable channels of performance. Every time I do a session with him, i take away workable but challenging sets of tasks that I need to put into actions. His energy is tangible and his delivery is always controlled, precise and through examples. I always come away from the sessions feeling purposeful and that is a key difference of Alan over other performance coaches, he puts the control back into my hands on my terms. I love it” - Vinny O’Brien, Freelance eCommerce Strategic Advisor

“Alan taught me one simple technique from sports that allowed me to overcome a challenging problem in my business. I never expected to use sports techniques in business but this worked a treat! Alan is a strong speaker and tells great stories too so I recommend him to talk to your business team members” - Aidan Duffy, Oracle Training Provider

“Alan knows everything about getting in the zone; he's a brilliant speaker - a great storyteller, a great motivator, and a great asset to anyone's team." - Deirdre Hopkins, Director of the Irish Film & Television Academy

"Heary has come on as a High Performance Coach. With regards to the mental toughness, he has been incredible for the team. He is very personable and we have access to him via phone or email, should we have any problems we want to talk to him about. The input and the changes that he has made for our team have simply been incredible" - Dave Saunders from the Irish Amputee Football Association

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