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Alastair Campbell

Journalist, Broadcaster, Political aide, Author, Communicator and Strategist

Whether on stage at an annual conference, or around the boardroom table with a select few, Alastair is a charismatic performer, who is authoritative and forthright with a vein of light-heartedness.

He is best known for his work as Director of Communications and Strategy for Tony Blair between 1997 and 2003. Drawing on this experience, and his considerable understanding of the modern media, he specialises in strategy, making change, dealing with the media and crisis management – often at the same time.

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Although a contentious figure, Alastair’s influence and contribution is widely acknowledged as a founding stone of a team that transformed Britain’s political landscape. As with politics, business is all about passion, commitment, planning, teamwork and execution.

While still active in Labour politics, Campbell now splits his time between writing, charitable fundraising and campaigns. As Chairman of fund raising for Leukaemia Research he is focussed on seeking fifty donations of £50,000 for the charity’s fiftieth anniversary.

Having suffered severely with depression he has also won considerable praise from mental health charities for helping to break down the taboo surrounding mental health.

Sport meanwhile remains one of Alastair’s overriding passions. In his time he has been a newspaper sports editor, competed in countless marathons and triathlons, acted as Communications Director on Sir Clive Woodward’s 2005 Lions Tour and, last but not least, played football with Pele. A fanatical Burnley FC supporter he brings not only a fans perspective, but also an insight into the business of sport and the media surrounding it. On the speaking platform he clearly illustrates the lessons the boardroom can learn from the pressures of international sport.

• Transformational leadership
• Strategic communication
• Building high performance teams
• Crisis management
• Stress management
• The business of sport
• Social responsibility

My Name Is… published Jan 2014 The Blair Years: Extracts from the Alastair Campbell Diaries – published 2008  The Blair Years: The Alastair Campbell Diaries (Jul 31, 2007) The Alastair Campbell Diaries: Volume One: Prelude to Power 1994-1997  (Jul 27, 2010)  The Alastair Campbell Diaries: Volume Two: Power and the People (Aug 22, 2011)  The Alastair Campbell Diaries: Volume Three: Power and Responsibility 1999-2001 (Feb 20, 2012) The Burden of Power (Alastair Campbell Diaries) (Feb 11, 2013)  The Irish Diaries (1994-2003) All in the Mind  (Jun 1, 2009) The Happy Depressive: In Pursuit of Personal and Political Happiness  (Jan 12, 2012) – Unabridged

"Controversial, thought-provoking and highly entertaining, Alastair gave a refreshingly candid insight into past and present political leaders and events that captivated our guests." - Ernst & Young

"This forthright journalist, broadcaster and author has provided my clients with fascinating, entertaining and memorable insights into the world of politics and journalism at the very highest level. He’s a motivational and inspirational speaker in a class of his own." -
Paul Smith Associates

"It’s fair to say that Alastair was one of the best speakers we have heard from. He set out to carefully tailor his insights to a largely creative audience, and his anecdotes were told with the ease of a master storyteller. From first contact to the end of the question and answer session he was interested, engaged and hugely appreciated by the attendees." - Charlie Mawer, Exec Creative Director, Red Bee Media

"Alastair spoke at a couple of events for Yorkshire Forward, with two very distinct briefs. On both occasions he judged the audience perfectly, and had a rare blend of genuine humour and serious strategic advice. The q and a sessions at the end of his presentation were also hugely memorable." - Theresa Lindsay, Marketing and Business Development, Yorkshire Forward

"Love him or hate him, Alastair Campbell is a great conference speaker. It's not just that he has a fund of wonderful real life stories of encounters with the great and good, but his ability to get across his message with humour, self-deprecation and conviction makes him a great asset to any forum. We will certainly be inviting him again to our annual top level conference." - Steve Norris, Former Tory Minister and Chairman of AMT-Sybex Group Ltd.

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