Cate Trotter

Head of Trends at Insider Trends, Futurist and Influencer

An experienced and dynamic speaker, regularly making keynote presentations, Cate has been Named a Future 100 and Startup 100 entrepreneur. Cate is one of LinkedIn’s top 15 most-listened-to professionals (UK) and has been ranked the world’s 26th most influential professional in retail, by Vend.

“She refers to herself as “the 26th most influential person in retail” but you’d to be hard put to imagine that there are 25 more engaging and delightful thinkers or presenters out there.” Mike Butler, Director, McDonald Butler Associates


Cate Trotter is the Head of Trends at Insider Trends, a leading London based retail futures agency.

At Insider Trends, Cate has helped brands such as Chanel, Galeries Lafayette, Marks & Spencer, Swarovski, Hugo Boss, Fujitsu, Metro Group, Samsung, Jaguar Land Rover, Mercedes Benz, Puig, Nike, Lego, Johnson & Johnson, Levi’s and EE innovate and create world-leading retail ecosystems.

Cate frequently works with senior team members including Unilever’s CEO, the General Manager of L’Oreal France, Mega Image’s CEO, House of

Fraser’s CEO, Clarks’ Managing Director, Tom Tailor’s CEO, Carrefour’s Chief Operations Officer and the board of Hugo Boss.

In the past 12 months, she has given presentations in 11 European countries, as well as Peru, Colombia, Guatemala, Honduras, Nicaragua, Mexico City and New York.


You may want to go deeper into a topic for your audience. The keynote topics can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.

Each of Cate’s presentations are developed according to the client’s brief, interests, themes and challenge. This means each presentation provides as much value, insight and impact as possible. Some of the topics include..

  • Key Retail Trends
  • The Future of Retail
  • Futureproof Retail Ecosystems
  • Post-Digital Retail
  • Digitally native, vertically integrated retail
  • Retail in Asia
  • Specific Sector presentations include grocery, fashion, beauty, telecoms, electronics



“The final presentation left the movers and shakers of the retail industry with something very interesting to mull over for the weeks and months to come. I’m very fond of Cate’s way of working, which is to gently reinforce her hypotheses through an accumulation of case studies and examples. Her slides were something to behold, they made you want to visit every store or try every app she mentioned. She refers to herself as “the 26th most influential person in retail” but you’d to be hard put to imagine that there are 25 more engaging and delightful thinkers or presenters out there. ” Mike Butler, Director, McDonald Butler Associates

“We loved Cate’s energy and confidence! The session had a good balance between being informative and fun. I’d recommend Insider Trends to businesses embarking on a digital journey, which often calls for business transformation and change from tradition.” Imran Choudhary, Retail Commerce Lead, IBM

“Very good presentation – one of the best in years. Thank you.” Jamie Smalley, Managing Director, RunBreeze

“Very interesting and presented very clearly – thanks for a great presentation.” Carrie Webb, Creative Director, Paperspace Design

“It was so great to hear you speak. Your presentation was very thought provoking and inspiring. My colleague and I had a good follow-up conversation about it afterwards. I like the way you present, it’s very clear, there’s solid information, and you bring your personality in. We could have listened to you for much longer. Thank you!!” Michael Krueger, Senior Design Manager, Bultmann Design Works, Bremen

“Being able to stay ahead of the game and identify future innovations has been incredibly valuable. With a relaxed style and presentations jam-packed with relevant and new facts, stats and ideas, we would highly recommend Insider Trends to any forward-thinking organisation.” Clare Harris, Business Engagement Manager, The British Library

“Cate gave us a great speech about blended brand ecosystems and what really fascinated me was her ability to adapt to our specific audience. Displaying great innovations is one thing but making it relevant for our customers made it all so much better.” Anders Anderson, Marketing Manager, Avensia

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