Costas Markides is Professor of Strategy and Entrepreneurship at the London Business School where he holds the Robert P. Bauman Chair of Strategic Leadership. He is considered one of the world’s leading experts in the areas of business strategy and strategic innovation. A graduate of Harvard Business School and Boston University, he has taught on a wide range of in-company programmes (for organisations such as Nestle, Roche, LVMH, Vodafone, PwC, Rabobank and Pirelli) and serves on the Editorial Board of several academic journals. He is also on the Board of the Strategic Management Society and on the Academic Board of the Cyprus International Institute of Management (CIIM). He has written about a broad range of business issues including strategic innovation, corporate restructuring, business model innovation and responding to disruption. His publications have appeared in several best-selling books and in numerous academic journals as well as leading managerial journals.