Dave Alred has been employed by the Rugby Football Union Club since 1998. During this time his brief not only included work with Jonny Wilkinson and the squads leading kickers, but also the players’ mental preparation.

In addition to coaching individuals, Dave also coaches coaches to improve their teams performance under pressure. Dave looks at an individual’s interaction between members of the team and more importantly how their performance changes when under a variety of pressure situations.

“The most fundamental change over the last two years has been looking at mental preparation; trying to ensure players always perform at, or very near their potential, whatever the interference,” said Dave Alred, who has just completed a PhD in performing under pressure at Loughborough University. “If there’s anything I can do to get a player to go where he’s never been before in terms of the level of his performance, that’s my job.”

Dave has a wealth of knowledge to impart on performance under pressure, both in the sporting arena but also its application in the corporate world.

He fully understands what performing under pressure feels like. Having taught himself to play golf, he now plays off four and coaches individuals to better their game.
Dave runs coaching workshops around golf focusing performers on areas such as posture, mindset, and laws and principles.