The sisters’ success shows what can happen when your business is driven not just by innovation but an unshakeable sense of purpose that brings a level of brand integrity that is compelling – and enviable.

In their keynotes, the sisters speak about many things. Successfully combining art with business, as a design company they’re selective about collaborators; the art is respected because the customer is too. In terms of e-commerce innovation, Izzy Wheels shows that you can market successfully with almost no money not only because your product is unique but because what you post is likeable, shareable, and above all, real.

These are also young women entrepreneurs who are helping to break down the stigma of disability by bringing attention to the personality in the wheelchair instead of the wheelchair itself. And they do so seamlessly, partly because they love what they do, but also because it makes business sense to tap into a market whose potential many others overlook.

As a duo, Ailbhe and Izzy are warm, confident, and inspiring. Audiences who hear them speak leave feeling motivated and energised. They became the first Irish people asked to take over Instagram’s official story which had a reach of over 300 million people. They have recently collaborated with Disney so they can feature Disney characters ad an integral part of their bold designs for wheel covers.