Jamie Anderson Prof.

Professor of Strategic Management at Antwerp Business School and lecturer at London Business School

Named as one of the world’s top 25 Management Thinkers by the Business Strategy Review journal, his research and teaching focuses on strategy, innovation and brand-building in the art and luxury goods industries.

Jamie Anderson, Professor in Strategic Manager at Antwerp Business School and lecturer at London Business School, has been named as one of the world’s top 25 Management Thinkers by the Business Strategy Review journal, alongside internationally renowned thought leaders such as Gary Hamel, Philip Kotler and Henry Mintzberg.

He has held permanent and visiting positions at some of the world’s top business schools such as London Business School, IMD and the University of Melbourne. His research and teaching focuses on strategy, innovation and brand-building in the art and luxury goods industries, and he is just as likely to talk about Picasso, Andy Warhol and Damien Hirst as he is to discuss Hermes, Cartier or Patek Philippe.

He is an experienced and adept after dinner speaker and keynote speaker on business and management issues. Jamie’s case study of Lady Gaga was featured in the Financial Times, and he has developed a keynote presentation around the Gaga story which focuses on lessons from her success for business. Lady Gaga is a living example of the concept ‘leadership projection’ and has strategically innovated in the music industry by re-defining customers, re-defining music as an art form and leveraging new technologies to connect with her market.

Jamie relates all of these lessons to practicing managers. Jamie’s articles have appeared in publications such as California Management Review, MIT Sloan Management Review, the Financial Times and Wall Street Journal, and he has appeared as a business commentator on BBC World, CNBC and CNN.

Some recent topics include:

Creative Thinking: A recent survey of more that 1,500 CEOs from around the world asked respondents which managerial skill they considered to be the most critical for businesssuccess in the 21st century. The result saw creativity ranked at the top of the list, and in this session he focusses on the dynamics of the creative process as a starting point for entrepreneurialism and customer-centric innovation at the client company. He explores the interaction between personal and team creativity, and encourages audiences to understand that to thrive in an increasingly competitive global market the organization’s people will need to be more creative in the way that they develop solutions and collaborate both externally and externally.

LifeWorking: In this talk Jamie Anderson discusses the success trap – the manner in which so many career professionals find themselves on a path towards promotion, responsibility and accountability that slowly but surely absorbs energy from other meaningful life activities. He addresses the myth of work-life balance by arguing that the very definition of this term is part of the problem, and offer an alternative philosophy to purposeful living – what he calls lifeworking. This is an approach that does not try to separate life and work into two distinct and seemingly incompatible spheres, but instead meshes both into a new way of thinking about a career journey in the 21st century.

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