Louisa Heinrich

Creative and Digital Strategist: A Human Advocate in a Technology World

Louis is a design, strategy and innovation leader. Over the past 20 years, she has been part of the development of many technologies that are now considered commonplace.

As design director during the first dotcom boom, Louisa led the design of some of the first digital consumer projects for banks, healthcare companies and government services.
She was executive director for BBC future platforms when iPlayer was released. As global head of strategy for international design agency Fjord (now part of Accenture), she was responsible for trends and thought leadership, as well as working on award-winning projects such as Bonnier Media’s News Plus, which reinvented the newspaper for the touch-screen era. She founded Superhuman in 2013 to focus on the human aspects of the digital future, and works with clients large and small to align business planning and technology with the needs of real people.

Louisa is also a highly regarded speaker on topics such as the future of technology, technology and society, strategic and product development and planning, human centred business, personal identity in the digital age, big data, screen-less interfaces (the IoT), AI and design education.

What's the Point? [Better decisions for better results]: In a world where change (in technology, business, and human behaviour) is accelerating daily, how do you make the best decisions for your customers and your enterprise?

Big Data vs. Smart Data [or, Quantity vs. Quality]: The best technologies are still only tools, and every tool needs to be properly applied to yield positive results - data isn't the answer; meaning is.

Making Innovation Work for You: There's lots of talk about innovation, but how do you actually do it? How can you develop an enterprise that's more effective at innovation without compromising the day-to-day?

People First: how a focus on humans leads to sustainable commercial success

The Inadvertent Time Machine: how the pressures and pace of living in the modern age have changed the way we perceive and recall our lives

I am Superman: how technology, properly applied, can help people become super-versions of themselves

The Hero With a Thousand Faces: the deep drive of human storytelling, and what this means for society and business

"Louisa's talent is rare. Her ideas are original and she sees the future potential of digital experiences before the majority. As a speaker, she's unusual in also being able to communicate these ideas in a free flowing presentation style which engages her listeners and creates a conversation. As a workshop facilitator, she achieves outstanding results by setting challenging exercises, involving all participants and ensuring her team's outputs are clear and memorable. As a result, I've invited her as a speaker and facilitator on several occasions and have been impressed every time." - Marek Pawlowski, Founder of MEX, the initiative for enhancing digital user experience

"Louisa’s creative and strategic thinking on the future of the mobile ecosystem –together with her great public speaking skills – made her a big added value to our events. This is not only my personal opinion but can also be seen from the positive feedback from our event delegates in London and Amsterdam." - Anneloes Henskens, MoCo London & Amsterdam

"Louisa is simply impressive: she uniquely combines being visionary, professional, charismatic and joyful. Working with her is a pleasure in every way. She always make you move forward with your ideas and business whilst fuelling you with the necessary optimism and energy to do so.” - Sarah Hemar, Executive Producer Digital at Reed Midem (MIPTV)

"Working with Louisa was both a pleasure and a truly empowering and surprising experience for me and my team. Beside her high level of professionalism and attention to details, I had the chance to appreciate her creativity to work out brilliant insights for her speech and the ability to deliver the message, that is what I value most for my audience. I really can't wait to work with her again." - Marcello Merlo, Conference Director @ Frontiers of Interaction, Cofounder @ Talent Garden Milan; Event Designer, Event Manager

"A brilliant and inspiring speaker, Louisa leaves the room simultaneously stunned and energetic. She has a rare talent to both show the big picture and dive deep into a topic. With her energetic presentation style, she always keeps the audience engaged while sharing valuable insights. I absolutely recommend getting her onstage if you get the chance." - Peter Bihr, NEXT, NEXT Service Design

"Louisa Heinrich invites the audience to join her on an exciting, intellectual journey, freely sharing her thoughts, doubts and ideas. In doing so, she challenges general opinion, leaving everyone with an abundance of food for thought and lively discussion. We loved having her join our program at PICNIC Festival 2012." - Kitty Leering, PICNIC Festival

"She is insightful, yet also challenges people to always push the thinking and solution to the next level. She is a strategic thinker, she is passionate about design, and she's one of the best public speakers I know." - Olof Schybergson, CEO, Fjord


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