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Rita Clifton

Former CEO of Interbrand, Brand and Business Guru

Rita Clifton has been called 'The doyenne of branding' by Campaign magazine, 'Brand guru' by the Financial Times, and the Daily Telegraph described her as 'The Brand Leading the Brands'. She is one of the world’s leading experts on brands and branding, and is a speaker, facilitator, writer, business leader and portfolio director.

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She has worked with many of the world’s leading companies on their brand strategy, as well as start-ups and ambitious businesses in just about every sector.

She was Vice Chairman and Strategy Director at Saatchi & Saatchi in its most successful period, and over fifteen years was London CEO and then Chairman at Interbrand, the world’s leading brand consultancy. She now has a portfolio of directorships, including as Chair of BrandCap, the brand consultancy for the boardroom.

Rita speaks around the world on how and why brands are the most important assets any organisation has, in any sector, and why branding needs to be the central organising principle for any organisation to generate sustainable value. She also speaks on subjects as diverse as innovation, personal branding, branding in the digital age, communicating sustainability, and women on boards – as well as how to become one of the world’s most valuable brands.

She has been voted one of the 75 Women of Achievement in the fields of advertising, media and marketing over the past 75 years, has been named in the Power 100 list by Marketing magazine, and was shortlisted for the Credit Suisse Outstanding Business Woman of the Year.

Her writing has included the best selling book ‘The Future of Brands’, and two editions of The Economist book ‘Brands & Branding’.

She has been a reviewer and columnist for the Financial Times, Management Today, The Observer, Retail Week, Admap and Marketing Week, and is a regular commentator in national and international press and magazines.

"Brand guru" - Financial Times
"The Brand leading the brands" - Daily Telegraph
"The doyenne of branding" - Campaign magazine
"If brand management were a religion, Rita Clifton would be a deity" - Time magazine

Some comments on Rita's public speaking:

"Thoughtful and inspiring" - Pearson management conference
"..the highlight of the conference" - Marketing Society
"..the number one star of the day..authoritative..inspirational…thought provoking..brilliant" - Century Communications 
"Excellent chairing" - British Brands Group
"A tour de force" - BUPA Business Forum
" ..interesting, informative, stimulating…convincing" - CBI
"..brilliant moderating.." - International Herald Tribune
"Fascinating and thought provoking" - BT Insight Briefing
"Witty and inspiring" - ESOMAR
"A complete star..brilliant presentation" - Rothschild Business Conference

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