She has worked with many of the world’s leading companies on their brand strategy, as well as start-ups and ambitious businesses in just about every sector.
She was Vice Chairman and Strategy Director at Saatchi & Saatchi in its most successful period, and over fifteen years was London CEO and then Chairman at Interbrand, the world’s leading brand consultancy. She now has a portfolio of directorships, including as Chair of BrandCap, the brand consultancy for the boardroom.
Rita speaks around the world on how and why brands are the most important assets any organisation has, in any sector, and why branding needs to be the central organising principle for any organisation to generate sustainable value. She also speaks on subjects as diverse as innovation, personal branding, branding in the digital age, communicating sustainability, and women on boards – as well as how to become one of the world’s most valuable brands.
She has been voted one of the 75 Women of Achievement in the fields of advertising, media and marketing over the past 75 years, has been named in the Power 100 list by Marketing magazine, and was shortlisted for the Credit Suisse Outstanding Business Woman of the Year.