Susan Hayes Calleton

‘The Positive Economist’ and Author of Three Books including The Savvy Woman’s Guide to Financial Freedom

Susan focuses on what we can do within the economy, helping organisations to see opportunities. She has worked extensively within the Retail Sector as well as other industries.


Susan is Managing Director of the Hayes Culleton Group, with clients across Europe and the USA. She heads up businesses including BECKSearch, which specialises in enhanced peer learning, and #SavvyTeenAcademy, which offers educational programmes to teenagers. The Group also provides training and content development services niching in the financial markets, economics and entrepreneurship. Susan’s broad experience with clients and markets overseas means she brings diverse ideas and opportunities from around the world to the table.

Whatever her role–MC, keynote, facilitator–Susan is known for going the extra mile. A keen observer with a rare capacity to think on her feet, she seamlessly weaves together themes and conversations to create summaries and even poems that perfectly capture key moments and insights that captivate audiences.

Her professional credentials (CFA charterholder and four-times author), specialist knowledge and track record of experience make her a hugely popular speaker, widely regarded for the level of preparation she brings.

Taking a ‘grounded in experience’ approach, she has an impressive ability to contextualise and to deliver meaningful observations and practical analysis that inspire people to implement an ambitious, smart action plan.

Importantly, while her trademark is her positive approach, Susan insists she is no ‘Pollyana.’ Her key driver is her realism, and her mantra, always, is to:

• practice what you preach – she speaks only about what she knows works
• focus on what you can do – she will always find the opportunity
• be practical and implementable – she inspires audiences with tangible action


You may want to go deeper into a topic for your audience. The keynote topics can be tailored and developed to suit your audience needs, be it a 90-minute Masterclass, a half-day or full-day workshop or a full online or face-to-face programme. Please contact one of our expert team to discuss.

Susan has spoken at hundreds of events, for clients including Davy, NTMA, IOD Northern Ireland EirGrid. Grant Thornton, PwC, South County San Diego, FinanceMalta, Madrid Excelente and East Border Region.

She is very open to discussing a specific angle for an event, but key topics include:

• Economics – specifically economic outlooks
• Exchange traded funds
• Personal finance and women
• Demonstrating tangible and intangible return on investment
• Generation Z
• Peer learning
• Exporting
• Building a global network




Positive Economics (with Trudie Murray and Brian O’Connor),

The Savvy Women’s Guide to Financial Freedom

The Savvy Guide to Making More Money


“In my 8-year experience working in The Institute of Banking I have had the pleasure of hearing and working with many of the financial industry’s brightest minds. Susan ranks among the very best speakers I’ve ever encountered.
Her presentations are packed with illuminating anecdotes, telling statistics, surprising paradoxes and a refreshing dose of good humour. They are a testament to her Presentation skills.
Susan is energetic and captivates the audiences’ attention every time. She is a force of nature with an extraordinary interest in and knowledge of global politics and economics. It’s not surprising why she is involved in so many talk shows and debates with senior politicians. It is my pleasure to give Susan HayesCulleton my highest recommendation as a keynote speaker. Susan will deliver the latest, very accurate and valuable information and analysis in an inspiring and entertaining manner.”
Anna Kucieba MBA, Member Services Manager at The Institute of Banking.

“Susan hosted two events for us this year and was the consummate professional in both. The title of host does not do Susan justice – her attention to detail, preparation and knowledge of relevant topics combined with her engaging and energetic manner allowed both events to flow seamlessly.
She has an amazing ability to digest information and then reframe it back to the audience, which ensures all in attendance leave with the key themes and discussion points firmly in their minds. If you are lucky enough you may get a wonderful poem summarizing the whole day in a fun and captivating manner. Aside from this, Susan’s ability to multi-task was brilliant, she communicated discreetly with staff while still running the show effortlessly and to an incredibly high standard. I cannot recommend Susan highly enough.”
Valerie Hedin, Head of Communications, EirGrid.

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